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About Us

VISION

The principal business objective of our Group is to further strengthen our overseas distribution network as well as to enhance the sales of our own licensed toys.

Milestones

Bestone Creative was incorporated in Hong Kong.

2004

Bestone Creative started to design and manufacture toys for Wing Co.,
Ltd. on ODM basis.

2005

Lai Ga was incorporated in Hong Kong.

2006

Sentinel Hong Kong was incorporated in Hong Kong.

2008

Sentinel Hong Kong designed and manufactured toys for Sentinel Japan on ODM basis.

2009

D4 Toys was incorporated in Hong Kong.

2010

Our online store, “D4TOYS.COM”, was set up in Hong Kong.
We started to engage in distribution of imported toys.

2012


In October 2013, we started to cooperate with licensor of a renowned US entertainment brand company (namely Licensor A) and developed our own licensed figures based on a popular US superhero ACG character.

2013

Moon One was incorporated in Hong Kong.
Our flagship store, “千值殿/SEN-TI-DEN”, was set up.
We founded the “TOPI” brand for development and distribution of our own licensed toys.

2015

In July 2016, we started to cooperate with licensor of a renowned US entertainment brand company (namely Licensor B) and developed our own licensed figures based on ACG characters featuring in (i) an animated television series; and (ii) a superhero-themed comic book
series.
In November 2016, we started to cooperate with licensor of a renowned US toy brand company (namely Licensor C) and developed our owned licensed figures based on ACG characters featuring in a robot-themed comic series.

2016

In January 2017, Licensor A granted us the license rights to develop figures series based on ACG characters featuring in a classic superhero comic series (including over 100 characters).
In December 2017, we launched a figure based on an ACG character featuring in a robot-themed comic series of Licensor C under the “FLAME TOYS” brand.

2017

Distribution Channels

Online store ``D4TOYS.COM``

Selling toys and related products to customers worldwide (subject to geographical restrictions under the relevant license agreements)

Flagship Store ``Moon One`` ``千值殿/SEN-TI-DEN``

Promoting and selling toy products to retail customers
Address: Shop 205, 2/F., CTMA Centre, 1-N Sai Yeung Choi
Street South, Mong Kok, Kowloon

Our Corporate Structure

Amuse Group

100%
100%
100%
100%
100%
100%

Bestone Creative

(Hong Kong)

100%

Sentinel Hong Kong

(Hong Kong)

100%

Lai Ga

(Hong Kong)

100%

D4 Toys

(Hong Kong)

100%

Moon One

(Hong Kong)

Management Team

Members of our Board

Mr. Li Wai Keung

Chairman, Chief Executive Officer and Executive Director

Mr. To Hoi Pan

Company Secretary and Executive Director

Ms. Lee Kwai Fong

General Manager and Executive Director

Mr. Yu Pui Hang

Independent non-executive Director

Mr. Tung Man

Independent non-executive Director

Ms. Chow Chi Ling Janice

Independent non-executive Director

Senior Management

Ms. Law Yuen Wai

Sales manager

Ms. Fu Man Yin

Marketing manager